The 4 Psychological Pillars Of A Consumer Transaction

http://www.forbes.com/sites/jaysondemers/2016/03/21/the-4-psychological-pillars-of-a-consumer-transaction/#2750ac975859

Trust is a complex and multifaceted psychological element of transaction, and it probably warrants multiple sub-sections, but I can’t help categorizing these ideas together since they all stem from a common idea. The idea here is that a user feels safe and secure transacting with you. They believe you won’t use their email address for spam, that you’ll actually send the product you’ve ordered, and that you aren’t lying in your overall messaging.