A search engine competing with Google by keeping users anonymous just tripled its growth

http://qz.com/326858/a-search-engine-competing-with-google-by-keeping-users-anonymous-just-tripled-its-growth/


One of the few companies competing with Google in the web search industry is DuckDuckGo, which tries to stand out by pledging not to track its users. Specifically, DuckDuckGo doesn’t share its users’ search queries with other sites, doesn’t store their search histories, and doesn’t store any of their computer or location information—things many other search engines do to boost their advertising efforts.