Brave New Recycling Economy: Movement Turns Trash to Treasure

http://www.spiegel.de/international/germany/german-chemist-pushes-for-smarter-use-of-materials-through-c2c-a-985934.html

Every piece of garbage can be turned into raw material that can be used in future products. With his influential Cradle to Cradle movement, Germany's Michael Braungart espouses a form of eco-hedonism that puts smart production before conservation.