Friday, May 17, 2013

Yahoo! Reportedly in Talks to Buy Tumblr for Up to $1B

http://business.time.com/2013/05/17/purple-power-yahoo-reportedly-in-talks-to-buy-tumblr-for-up-to-1-billion/

Internet icon Yahoo! is in talks to buy New York-based social blogging platform Tumblr for as much as $1 billion, according to multiple reports. At that price, Tumblr would be pretty expensive, given that it reportedly only booked $13 million in revenue last year, but the deal could still make sense for Yahoo! That’s because Tumblr is extremely popular with the 18-to-24 year-old-set, precisely the demographic CEO Marissa Mayer is targeting as she attempts to turn the purple-hued Internet pioneer around following a multi-year slump.

No comments:

Post a Comment

If you have a comment regarding the post above, please feel free to leave it here.