The NFL and Microsoft, through its next generation Xbox device, are combining to upgrade interactive TV viewing of pro football games in a multiyear agreement announced Tuesday. The next step after that, perhaps as early as 2014, will be bringing technology to the sidelines on tablets.
The deal is worth $400 million over five years for the NFL, according to a person familiar with the agreement. The person spoke on condition of anonymity because financial details have not been made public.
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