http://www.salon.com/2013/05/15/man_attempts_to_re_brand_abercrombie_by_giving_clothes_to_homeless/
http://www.youtube.com/watch?v=O95DBxnXiSo&feature=player_embedded
Abercrombie CEO Mike Jeffries wants only cool people wearing his gear. L.A. filmmaker Greg Karber is changing that
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