Greyhound Taps Airline Pricing Models to Boost Profit

http://www.bloomberg.com/news/2013-05-20/greyhound-taps-airline-pricing-models-to-boost-profit.html

Greyhound (FGP), the iconic U.S. bus brand, has turned to pricing models used by the airline industry as it seeks a ticketing system capable of boosting profitability by charging more for travel during peak periods.

FirstGroup Plc (FGP), the U.K. company that owns Greyhound, will spend as much $40 million on computerized yield-management technology to replace Greyhound’s flat-rate charging plan, and has engaged a U.S. carrier to help with the design, Chief Executive Officer Tim O’Toole said.