http://www.bloomberg.com/news/2013-01-12/cbs-to-debut-stephen-king-summer-thriller-amid-ratings-slippage.html
CBS, the most watched TV network, downplayed a recent ratings slide and today announced four new summer programs, including a sci-fi series based on a Stephen King novel.
Among 18-to-49-year-old viewers, those most coveted by advertisers, the network is “off maybe a 10th of where we were exactly this time last year,” and remains No. 1 with 25-to-54 year-olds, entertainment chief Nina Tassler told reporters in Pasadena, California.
“I wouldn’t say there’s been much of a slippage,” she said of viewership. “We’re not a niche broadcaster. We want everybody.”
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