Tuesday, October 16, 2012

Romney Makes $12 Million Ad Buy

http://thecaucus.blogs.nytimes.com/2012/10/16/romney-campaign-makes-12-million-ad-buy/?hp

The Romney campaign, flush with cash from its impressive haul of $170 million last month, is reserving large quantities of airtime for the coming week.

In one of his biggest ad buys of his campaign so far, Mitt Romney, the Republican nominee, has booked about $12 million worth of television advertising for a six-day rotation of commercials that will begin on Wednesday.

The ad buy — timed to start the day after the second presidential debate — will cover both cable and broadcast television in nine states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin.

The biggest amounts will be spent in Ohio (about $2 million), Virginia ($1.5 million) and Florida (more than $3 million).

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