Google Unveils Search Changes to Curb Access to Pirated Content

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Google Inc. (GOOG) said it will introduce changes to its search engine that will discourage piracy by placing legitimate copyrighted content higher in online queries.

The company next week will begin using algorithms that push potentially pirated material to a lower position in search results, Mountain View, California-based Google said today in a blog posting on its website.

Entertainment companies have been pressing Google for years to take steps to make pirated content harder to find. The new system will use “removal notices,” or complaints from entertainment companies, that a website has received in ranking search results, Amit Singhal, senior vice president for engineering, said on the blog. Hollywood applauded the move.