SodaStream's Get-Rich Plan: Do Away With Plastic Bottles

http://www.forbes.com/sites/calebmelby/2012/07/19/sodastreams-moneymaking-battle-cry-get-rid-of-plastic-bottles/

Daniel Birnbaum's Sodastream controls less than 1% of the global carbonated beverage market, but he already envisions a future where disposable bottles and cans are a thing of the past.