Olympics Opening Attracts Record 40.7 Million Viewers for NBC

http://www.bloomberg.com/news/2012-07-28/olympics-opening-ceremony-set-non-u-s-ratings-record-for-nbc.html

NBC’s telecast of the opening ceremony of the London Olympics drew the largest U.S. audience in history for the event, the Comcast Corp. (CMCSA) network said.