Lawsuit Forces General Mills to Defend the Accuracy of Its ‘Natural’ Labeling

http://www.nytimes.com/2012/07/27/business/general-mills-sued-over-natural-labeling.html

Two California mothers are suing General Mills, claiming the giant food company has deceptively marketed its Nature Valley products as natural when they contain highly processed ingredients.

The women are seeking to turn the suit into a class action that would win the profits the company has made selling Nature Valley products that contain such ingredients.

But Amy McKendrick, one of the mothers, said she really only wanted to make other parents aware that products they were buying to avoid dyes and processed ingredients for health reasons may not be as pure as they thought based on what they read on packaging.