Murdoch puts rebranded Wall Street Journal at centre of publishing push

http://www.guardian.co.uk/media/2012/jun/29/murdoch-wall-street-journal

The Wall Street Journal is to be rebranded WSJ and will be "at the centre" of Rupert Murdoch's new publishing company, the News Corporation founder has said.

Murdoch told CNBC in an interview on Thursday that the New York business paper he bought in 2007 would be at the heart of the new operation, which will also embrace his three British titles – the Sun, the Times and the Sunday Times. He added he was not sorry to have made the $5.7bn acquisition earlier.

Analysts suggest the Wall Street Journal, which has 1.3 million paid digital subscribers, is a model for his newspaper publishing business and the decision to rebrand signals his determination to push the brand and the Dow Jones wire service, which plays second fiddle to Reuters in the financial news market.