Google to Require Retailers to Pay (VIDEO)

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Google Inc., [GOOG -1.70] in a move to squeeze more cash out of its lucrative Web-search engine, is converting its free product-search service into a paid one.

Online retailers will now have to bid to display their products on Google's Shopping site. Currently, retailers include their products for free by providing Google with certain data about the products. Google then ranks those products, such as cameras, by popularity and price.