Whole Foods Seafood Ban: Unsustainable Fish No Longer Sold Include Skate And Atlantic Cod

http://www.huffingtonpost.com/2012/04/23/whole-foods-seafood-ban-sustainable-fish_n_1446071.html

As Of Earth Day 2012, the organic and natural food superstore Whole Foods no longer carries fish considered unsustainable.

In a post on its company blog, Whole Foods explained that its decision to eliminate "red-rated" seafood -- species that suffer from overfishing or catching methods that harm other marine life or habitats -- is motivated by a desire to reverse these global trends. The sustainable seafood rating systems used by Whole Foods were devised by the Monterey Bay Aquarium's Seafood Watch and the Blue Ocean Institute.

Whole Foods had already stopped selling orange roughy, shark, bluefin tuna and most marlin.

But do such high-minded measures really help the environment? Some scientists are now voicing doubt, saying that some labels lead customers to wrongly believe that the impact of choosing one fish over another is greater than reality.